With the ever-growing technology, it would seem that business cards have over the years failed to catch up, as they have been replaced by social media profiles and email signatures. Small wonders it is that these little but important components are not in any way lacking for businesses of any magnitude. In today’s world too, they are still relevant because they represent the branding of a business. Some people may also be surprised, but your business cards can play an unexpected role in your SEO as well. In this article, we will look at how business cards can improve your brand awareness, make your SEO activities more effective, and help you attract more visitors to your website.
The Contribution Business Cards Give To Improving Connections Involving People In Today’s Digital Age
So why are business cards still frequently used in professional settings? The following points explain this further.
First Impressions Are Important: Any experienced manager understands that a business card is not just an attending piece of office decor, it is an important part of a customer management system. Aesthetic and competent business cards contribute to people’s positive perceptions of business, as well as the processes associated with it.
Physical and Handy:
While the digital age has advanced so dramatically that contact information today doesn’t have to be held in physical form, business cards still represent such a physical aspect. Business cards are easy to hand out and even easier to carry around so that the reader’s contact information will always be within reach.
Brand Consistency:
Business cards serve as the one-and-only representation of your brand. Such a resource speaks well of your brand and message as it has a coherent design that is similar to your other marketing brochures.
SEO Elements in Your Business Card
Although business cards themselves cannot affect any search engine ranking of your website pages, they can contribute positively to the search engine optimization strategy of your business in some ways:
1. Include Your Website URL
There is a simple way that marketers take advantage of business cards for SEO. That will be visible by adding a site URL on the cards. It should be positioned and the URL should be as self-explanatory as possible. This makes those who receive the cards go to the sites hence increasing web traffic and even the possible rank in searches.
2. Optimize for Local SEO
If you’re a business with a physical location, then add local SEO keywords to your business card. Adding such terms helps create a localized image of the business. For example, it would be easier for Austin residents looking for a bakery to search for Affusion in Austin, Texas by adding the word “Austin” on your business card if you are based in Austin, Texas.
3. Use QR Codes Wisely
QR codes have been included in business cards and have also worked as a marker for offline and online marketing. If you want to measure performance and channel suitable visitors to your website, you can do so by adding a QR code that will heat readers by taking them to a particular landing page related to an offer on the site.
4. Encourage Social Media Engagement
It makes sense to have your social media handles on your business cards. This motivates the people you hand over your cards to follow or connect with you online. Hence increasing your or your business profiles on social media and maybe increasing the backlinks to your site too.
Enhancing Your Business Card Design for Maximum Impact
The exposure of a business card is what determines its effectiveness; therefore, avoid a situation whereby rather than one is given a card, people are folding business cards describing NOTHING MORE, the practitioners should pay attention to better these aspects:
Design for Readability
A simple yet attractive font should be used. Be sure when you provide the contact details that they are printed in a way that is legible for everyone and that there is sufficient contrast between the words and the background color.
Incorporate Branding Elements
Your business card needs to express the essence of your brand. This means that on top of a logo, there is a need to incorporate brand colors as well as brand fonts in Business.
Add a Call-to-Action
Another option regarding your business card is to include a call-to-action (CTA). If there is a good CTA: “Visit our website and get a special offer” the recipients are more likely to take action and visit online content.
Keep It Simple
There is no need to fill your business card with excessive information. Get rid of all the unnecessary attributes and retain the fundamentals: your name, position, company, phone number, and address (WordPress blog/forum). Usually, less is more. Simple is also better.
Tracking and Measuring the Impact
There are attempts to answer the question, which is the ultimate goal of business cards. The engagement of clients with the company or its website can be brought to a measurement, as well;
1. Use URL Tracking
Encapsulate a UTM tag in the URL that fits on your business card. Any business can check what percentage of traffic comes from the business cards, which helps track clients more effectively.
2. Monitor QR Code Scans
If a QR code is used, the number of scans can serve as an engagement metric. Many of such codes persuade a customer to buy a product from a site where they are scanned.
3. Assess the Social Media Expansion
Each time you give out your business cards, make a note of any consequent spikes in social media followers or engagement. These are key figures giving insight into whether it is worth marketing social media handles on the card.
Conclusion
Even if a business card is only a tiny part of the whole complex of digital marketing, it brings distinct advantages that can strengthen your SEO efforts. You can use your website URL, local SEO optimization, smart use of QR codes, as well as ask customers to follow your social media.
